How we tripled the traffic and income to Tools & Toys

It’s been 90 days since the re-design of Tools & Toys went live, and compared to the same quarter last year we saw a 3x growth in pageviews, unique visitors, and site revenue.

And so, on today’s show I wanted to share more about why we decided to redesign the site, what our goals were, and what has contributed to the site’s growth (beyond just a redesign).

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