Know what the core experience or the core value is that you’re trying to give to your audience. And do all you can to keep offering that experience, and to underpin it as well as you can.
To do that, sometimes you need a medium that is super simple and hyper focused, and sometimes you need something that is media rich and very versatile. But the point is, whatever your foundation and whatever your frequency, always prioritize quality. Do what you need to do so that when you publish something, it’s of the best quality it can be.
Need: a refined retailer and lifestyle publication for the modern gentleman.
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